The Toniebox is an audio playing storybox that aims to reduce screen time, boost speech, and super-charge children’s imaginations. Ambitious? Yes. Successful? Also yes.

Intuitively designed so that even the littlest listener can choose their own audio adventure, the range of individual Tonies and audio sets covers everything from classic tales and beloved bedtime stories to character-filled film favourites and relaxing lullabies. Listening in is as simple as popping a tonies® character on top of a Toniebox.

I have worked with the tonies® team since early 2023, primarily creating product copy for individual Tonies and ranges including Book Tonies and Clever Pocket Tonies. My product copy has been used across retailer websites, in email marketing, and on POS print displays. See below for a selection of samples.