The International Fund for Animal Welfare (IFAW) is a global non-profit organisation that helps animals and people thrive together. The charity works with local communities, governments, non-governmental organisations and businesses to rescue, rehabilitate and release animals, and restore and protect natural habitats.

In 2022 I was employed as a freelance copywriter by the agency Catsnake, which specialises in creating story-led communications campaigns for Third Sector organisations. I worked with a small team on a number of Direct Mail projects for IFAW, aiming to encourage legacy giving among new and existing supporters. You can see a selection of samples from one Acquisition Pack below.