They are a-changin’
It’s been a while.
The past few months have been more about editorial content and website optimisation than Facebook algorithm changes and Twitter updates for me – not that they care for my workload over in California, what with Facebook changing their page layout twice over and Twitter deciding we must all want to tag each other in photos (because if we do it on Facebook and Instagram, of course we need to be able to do it on Twitter.)
But I have noticed two things happening with my Facebook feed that are puzzling me.
- I am seeing a lot of posts from people who I am not directly friends with in my own newsfeed. So, if a friend-of-a-friend posts a birthday message on our mutual friends’ wall, I see a string of these updates in my Latest Posts feed. If a brand tags one of my friends in a photo or post, I see that on my wall too. Why, if I’ve set my privacy settings so that friends-of-friends can’t see my own posts, would Facebook assume I want to see what my friends’ friends are sharing with them?
- Similarly – my friends report seeing posts in their feeds whenever I like or comment on something, even if the post I like or comment on is on the wall of a person they don’t know.
Both these things have been happening for a while, but the frequency with which I’m seeing them seems to be increasing and despite numerous searches I can’t find any way to prevent this.
Has anyone else noticed this? If you’ve any suggestions, I’d love to know. Feel free to leave a comment below, or tweet me…
Flaws in Facebook’s recent changes
[Image c. SociallyStacked]
Last month I posted about two changes to Facebook’s terms which pleased me more than such geeky things should – the new terms for competitions which allow likes and comments to be a form of entry into a contest, and the ability to edit posts after they’ve been published.
In the last few weeks I’ve been making much use of both these changes and there are a couple of minor frustrations I feel the need to express by way of an update.
Communicating with competition winners
Firstly, using comments and likes as a method to enter a Facebook competition is all well and good – but when you come to contact your winner, Facebook’s restrictions are not.
If you have a winner who you’re not friends with on Facebook (which is obviously going to be the most likely outcome) then contacting them via private message means your note will go into their ‘other’ folder and they probably won’t see it. You’d hope that people who have entered a contest will check the page again, but as we know, that’s unlikely as the vast majority of your page’s followers won’t see the vast majority of your updates.
For me this is a prime example of Facebook’s main problem for brand pages: originally it was a relatively private social network and that’s how many people still think of it. In contrast Twitter’s settings are, by default, public. If you send a DM then the user is highly likely to see it, particularly as the majority of users’ settings will ensure they get an email notification. I’ve never had any problem contacting winners on Twitter directly. Not so on Facebook, where people (rightly) are less willing to be contacted (read: spammed) by brands, even if they have given you a like. No matter how hard it tries, Facebook can’t be Twitter. And I don’t know why it would want to be; they should be different.
Next time I do a competition like this I shall be using something like ShortStack’s comment/like importer to help me capture email address. And sticking with my Facebook tab competitions.
Editing posts after publication
Unless I’m missing something, I don’t think you can edit posts on pages if you’ve posted them via a scheduling tool like Hootsuite or Buffer. Which is really annoying, because I like to use the auto-scheduling function on these tools, but you can’t tag pages using them so I also like to edit posts to add that in on occasion.
Please, anyone who can edit third-party scheduled posts – let me know if it’s just lucky old me who’s having this problem…
26 Signs You Work In Social Media
Saw this the other day: 26 Signs You Work In Social Media, from BuzzFeed.
14 and 15 are so true it makes me SOB. Sometimes I wish I could tweet people and tell them that the decisions they’re shouting so loudly about have nothing to do with me, and the people who did make them are unlikely to be anywhere near a Twitter account.
But I can’t, and such is the life of a social media editor.
Also, this: more essential reading for social media account managers.
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