As a founding member of BookMachine Works – a creative events and marketing agency created by BookMachine‘s Laura Summers – I have worked on a number of digital marketing, copywriting and other projects for clients in publishing and related industries.
These projects include:
- Creating and managing numerous Facebook advertising campaigns, from relatively straightforward sales ads to incentivised, automised campaigns designed to increase email sign-ups
- Running Blog Tours for new book releases
- Creating and managing LinkedIn advertising campaigns for the purposes of Lead Generation
- Creating digital marketing strategies, content marketing plans and other planning documents
- Reviewing existing website content, email databases and social media channels
- Digital strategy suggestions and forward-planning for small publishers, new businesses and technology start-ups
- Delivering training on Facebook advertising and other digital marketing strategies to in-house marketing teams
- Copywriting for websites and white papers
BookMachine Works clients I have worked with include:
Nicola Slavin 