Project Type: marketing

Orbis UK

From February until September 2019, I provided digital marketing campaign management and online editorial services for the UK branch of international eyecare charity Orbis.

This included overseeing the online campaign for the UK Aid Match funded See My Future appeal.

I also created written content for the appeal, including press releases, news articles, interviews and case stories. Here are some examples:

RADA and RADA Business

Since September 2019, I have been working with the commercial arm of RADA (The Royal Academy of Dramatic Art), providing content marketing support on projects connected with RADA Business and RADA’s Short Courses department.

This includes writing blog posts, creating email communications, day-to-day social media management, and digital marketing campaign management.

Articles, interviews and case stories I have written for RADA and RADA Business include:

Wonderbly

I have worked on projects for Wonderbly, formerly Lost My Name, including creating marketing copy and content around the launch of the Charlie and the Chocolate Factory-inspired My Golden Ticket.

BookMachine Works

As a founding member of BookMachine Works  – a creative events and marketing agency created by BookMachine‘s Laura Summers – I have worked on a number of digital marketing, copywriting and other projects for clients in publishing and related industries.

These projects include:

  • Creating and managing numerous Facebook advertising campaigns, from relatively straightforward sales ads to incentivised, automised campaigns designed to increase email sign-ups
  • Running Blog Tours for new book releases
  • Creating and managing LinkedIn advertising campaigns for the purposes of Lead Generation
  • Creating digital marketing strategies, content marketing plans and other planning documents
  • Reviewing existing website content, email databases and social media channels
  • Digital strategy suggestions and forward-planning for small publishers, new businesses and technology start-ups
  • Delivering training on Facebook advertising and other digital marketing strategies to in-house marketing teams
  • Copywriting for websites and white papers

BookMachine Works clients I have worked with include:

King’s Cross Canopy Market

Working for property developer Argent, I provided copywriting services for all digital and print marketing materials relating to the launch of the Canopy Market, King’s Cross’s new food, design and music market.

This included copy for magazine adverts, posters and billboards, flyers, brochure copy, email marketing and webpage content.

See the webpage here.