Please visit the links below to see some of my work online.
Please note that this page is not actively linked to from any other location on this website. It is available only to those who have the link and is intended to provide a set of examples of my writing, where it appears online.
Clients and projects:
Pottermore – Wizarding World Book Club
Pottermore – Hogwarts Experience
Pottermore – 20th anniversary of Harry Potter and the Philosopher’s Stone
Pottermore – Fantastic Beasts and Where To Find Them
Penguin Random House Children’s Books
Wonderbly (formerly Lost My Name) – My Golden Ticket
The Department for International Trade
Andrew Lloyd Webber’s The Really Useful Group
Who’s Jack London
Copywriting projects and long-form features for J.K. Rowling’s Pottermore
Wizarding World Book Club UX copy
I created all user experience (UX) copy – including themed pages and short- and long-form website copy, as well as features – for the Wizarding World Book Club, launched in June 2017
Features for the Wizarding World Book Club
- When Harry Potter got it right
- How to react when you’re not chosen as Hogwarts champion
- Why Harry Potter’s emotions are so important
- Everything we learned from the Marauders
- Pottermore’s guide to Hippogriffs
- All the myths that were debunked in Chamber of Secrets
- A-list celebrities of the wizarding world
- Everything a first-year should know about Hogwarts
- The five most heroic moments in Philosopher’s Stone
Hogwarts Experience UX copy
I created copy for the Hogwarts Experience user experience, and additional marketing content.
Features connected with the 20th anniversary of Harry Potter and the Philosopher’s Stone
- Things we wish we could have told the Hogwarts students
- Pottermore’s guide to trolls
- Pottermore’s guide to dragons
- The real Nicolas Flamel
- How Ron Weasley’s wizard chess match showed his true potential
- What we learned about Dumbledore from the Mirror of Erised
- How the iconic Philosopher’s Stone locations revealed the characters
- Life lessons we can all take from Philosopher’s Stone
- Pottermore’s guide to ghosts
- What the Forbidden Forest reveals about Harry Potter characters
- Magical Objects from Philosopher’s Stone
Features connected with Fantastic Beasts and Where To Find Them
- Pottermore’s guide to the 20s: slang terms
- Pottermore’s guide to the 20s: 20 Jazz Age Stars
- Pottermore’s guide to the 20s: The cult of celebrity
- Pottermore’s guide to the 20s: Classic Books
- Pottermore’s guide to the 20s: Boom and Bust
- Pottermore’s guide to the 20s: Crime and punishment in 1920s America
- Pottermore’s guide to the 20s: How the talkies changed Hollywood
- Pottermore’s guide to the 20s: New York in the 1920s
- Pottermore’s guide to the 20s: 20 things that happened first in the 1920s
- Pottermore’s guide to the 20s: 20 1920s pop icons
- The Dark Art of script studies
- Potion making – the development of a script
Other Pottermore features
- Everything you need to know about Ilvermorny
- Halloween party tips from Nearly Headless Nick
- Why did Sirius Black give up being the Potter’s Secret-Keeper?
Blogs for Penguin Random House Children’s
- 9 books for 9-12 year olds that love adventures
- 18 of the best bookshops for kids
- 8 books with strong female role models for younger readers
- 10 stories that will last a lifetime
- 6 brilliant buggy books
Content for Wonderbly (previously Lost My Name)
Marketing content for personalised children’s book company Wonderbly (previously Lost My Name), including emails, social media posts and blog content for their My Golden Ticket book.
Landing pages for Push
Landing pages for the clients of marketing agency Push Group, optimising for particular search campaigns.
Toolkit copy for the Department for International Trade
I worked via an agency on the creation of toolkits (brochures, cards, presentation material and more) connected with the UK Government’s Britain is GREAT campaign.
Copywriting for King’s Cross
Copywriting for all online and print marketing materials relating to the launch of the Canopy Market, King’s Cross’s new food, design and music market. Including adverts, posters, flyers, brochure copy, email marketing and webpage content.
Work for The Roald Dahl Literary Estate
From 2012-2015 I created new written content for all Roald Dahl’s stories, including Charlie and the Chocolate Factory, Matilda and The BFG, as well as writing, editing, proofreading and layout of all content relating to Roald Dahl’s life, characters and archive.
I also wrote a minimum of three blog posts a week. Here are a few of them:
- Roald Dahl, the inventor
- Five champion Danny facts
- Five tricksy Twits facts
- Children’s Book Week 2015
- National Inventor’s Month 2015
- International Day of Friendship 2015
- Roald Dahl’s first story
- Five fascinating Matilda facts
- Five things you never knew about The BFG
- World Book Night 2014
Work for Andrew Lloyd Webber’s The Really Useful Group
I conducted written and video interviews with members of the London cast of The Phantom of the Opera, including Sofia Escobar (Christine), John Owen Jones (The Phantom), Wendy Ferguson (Carlotta) and Will Barratt (Raoul)
I wrote the monthly Oz Blog series for Andrew Lloyd Webber’s website, which covered the BBC1 TV show Over The Rainbow. Read the final blog here.
Feature – Over The Rainbow: Where Are They Now?
Feature – Through The Stage Door at Drury Lane.
Feature – Series of interviews with producers’ fundraising charity Stage One.
Feature – A Beginner’s guide to Eurovision.
I wrote features for men’s magazine Shortlist including this one about Andy Warhol.
Who’s Jack London
I worked as a freelance arts writer for Who’s Jack London, reporting on topics such as London’s proliferation of buskers and the rise of communal living among young artists and creators.