Online portfolio – dupe of original page

Please visit the links below to see some of my work online.

Please note that this page is not actively linked to from any other location on this website. It is available only to those who have the link and is intended to provide a set of examples of my writing, where it appears online.

Clients and projects:

Pottermore – Wizarding World Book Club
Pottermore – Hogwarts Experience
Pottermore – 20th anniversary of Harry Potter and the Philosopher’s Stone
Pottermore – Fantastic Beasts and Where To Find Them
Other Pottermore features
Blogs for Penguin Random House Children’s
Wonderbly (formerly Lost My Name) – My Golden Ticket
Blogs and digital marketing consultancy for Baby Broadway
The Department for International Trade
King’s Cross
Roald Dahl
Andrew Lloyd Webber’s The Really Useful Group
Who’s Jack London

Copywriting projects and long-form features for J.K. Rowling’s Pottermore

Wizarding World Book Club UX copy

I created all user experience (UX) copy – including themed pages and short- and long-form website copy, as well as features – for the Wizarding World Book Club, launched in June 2017

Features for the Wizarding World Book Club

Hogwarts Experience UX copy

I created copy for the Hogwarts Experience user experience, and additional marketing content.

Features connected with the 20th anniversary of Harry Potter and the Philosopher’s Stone

Features connected with Fantastic Beasts and Where To Find Them

Other Pottermore features

Blogs for Penguin Random House Children’s

Content for Wonderbly (previously Lost My Name)

Marketing content for personalised children’s book company Wonderbly (previously Lost My Name), including emails, social media posts and blog content for their My Golden Ticket book.

Blog posts for Baby Broadway

Eight of London’s best Christmas shows and experiences for under 5s

Landing pages for Push

Landing pages for the clients of marketing agency Push Group, optimising for particular search campaigns.

Toolkit copy for the Department for International Trade

I worked via an agency on the creation of toolkits (brochures, cards, presentation material and more) connected with the UK Government’s Britain is GREAT campaign.

Copywriting for King’s Cross

Copywriting for all online and print marketing materials relating to the launch of the Canopy Market, King’s Cross’s new food, design and music market. Including adverts, posters, flyers, brochure copy, email marketing and webpage content.

See the webpage here.

Work for The Roald Dahl Literary Estate

From 2012-2015 I created new written content for all Roald Dahl’s stories, including Charlie and the Chocolate FactoryMatilda and The BFG, as well as writing, editing, proofreading and layout of all content relating to Roald Dahl’s lifecharacters and archive.

I also wrote a minimum of three blog posts a week. Here are a few of them:

Work for Andrew Lloyd Webber’s The Really Useful Group

I conducted written and video interviews with members of the London cast of The Phantom of the Opera, including Sofia Escobar (Christine), John Owen Jones (The Phantom), Wendy Ferguson (Carlotta) and Will Barratt (Raoul) 

I wrote the monthly Oz Blog series for Andrew Lloyd Webber’s website, which covered the BBC1 TV show Over The RainbowRead the final blog here.

Feature – Over The Rainbow: Where Are They Now?
Feature – Through The Stage Door at Drury Lane.
Feature – Series of interviews with producers’ fundraising charity Stage One.
Feature – A Beginner’s guide to Eurovision.

Shortlist magazine

I wrote features for men’s magazine Shortlist including this one about Andy Warhol.

Who’s Jack London

I worked as a freelance arts writer for Who’s Jack London, reporting on topics such as London’s proliferation of buskers and the rise of communal living among young artists and creators.