On freelancing

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After several years of working in an office, I’m a month in to this freelancing lark and it’s pretty fair to say that both ways of working have their pros and cons.

On the plus side, as a freelancer…

  • I can work in my pyjamas. With no make up on. And terrible hair. Which I’ve honestly never done in an office. (Well… I never went in to work in my PJs, anyway.)
  • I don’t have to commute to work every day. And as an added bonus, other passengers don’t have to watch me put my make-up on on the train/tube every day.
  • I can, for the most part, schedule my own working week, even if that does mean evening and weekend working.
  • Variety. Such variety! There are so many amazing projects and inspiring people out there, it’s been such an eye-opener.

But there are downsides to not working in an office…

  • Being able to work in your pyjamas with terrible hair etc means there is sometimes very little incentive to get properly dressed in the morning. Which is not good news for my neighbours, or the nursery staff who are getting used to me turning up in yesterday’s clothes to drop off and pick up my child.
  • No, I don’t have to commute to work every day – which means I don’t get to read my book/get Metro newsprint all over my hands/listen to any music that isn’t Wind The Bobbin Up. Woe.
  • My lunch choices are limited. SEVERELY limited.
  • Accounting. Meh.
  • There is A Distinct Lack of Office Drinks when you work on your own. Going to have to work on that one.

Still, it’s been great so far… let’s hope it continues!

Looking for a copywriter/online editor, or some help with a digital marketing project? Get in touch.

10 Types of Social Media Posts That Generate Engagement With Followers [Infographic] — Red Website Design Blog

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Are you unsure about what you should post on social media? Want to know the types of posts that generate the most engagement with your followers? My favourite from the list below is definitely Number 3 – Offer free advice and tips. If you’ve followed us for a while you know that pretty much encompasses […]

via 10 Types of Social Media Posts That Generate Engagement With Followers [Infographic] — Red Website Design Blog

Freelancer for hire…

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Hello there.

I know this blog has been particularly quiet of late. Hopefully you will forgive me when I say I am just coming to the end of a year of maternity leave, and was too focused on the complete lack of quiet that entered my life in October 2015 to think much about blogging (aside from reading a lot of the things, especially during night feeds…)

But now I’m ready to get back to work – and this time I am looking for new opportunities as a freelancer and consultant. So, if you or anyone you know is on the look out for an online editor, copywriter or digital marketer, please get in touch (details below.) I’m interested in short and long-term projects and home or flexible office-based working.

I’m also in the process of updating my website to reflect all this, so please consider it a work-in-progress…

Contact me here:

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Left Brain versus Right Brain: For Content Marketers it’s a Matter of “And” Not “Or”

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I’m sure at some point in your life you’ve heard someone label you (or perhaps you labeled yourself) either “right brained” or “left brained.” But I say, why do you have to be just one? In fact, as a content marketer, I know that I cannot afford to fall into the trap of exclusively thinking either one way or another. Instead, content marketers must extract valuable qualities associated with each side of the brain and integrate them to produce a well-rounded content creation strategy.

So, let’s refresh our memories about which characteristics are associated with each side of the brain. “Left brained” thinkers are usually analytical, literal and organized while “right brained” thinkers are dreamers, emotional and creative. But, the best marketers are analytical and creative; here’s a better look at how they use each side of the brain to create the most effective range of content:

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