It’s no secret that Facebook’s referral traffic to websites is huge. What’s more surprising, perhaps, is just how rapidly the company got to that point.

In the last year, Facebook’s sharing power has more than doubled, according to a recent report. In September 2013, Facebook drove 10.37 percent of websites’ overall traffic, based on a survey of 300,000 websites across a range of sizes and categories (fashion, sports, religion, news, the list goes on). In just the past twelve months, that number increased to 22.36 percent, making Facebook the undisputed social referral king. In comparison, the next biggest social referrer, Pinterest, drives only 5.52 percent of overall traffic. Twitter, the third largest social referrer, is a pittance at 0.88 percent.

These numbers were published the same day as a widely shared New York Times article about Facebook’s power over publishers. With Facebook’s rapid traffic referral ascendence in the past year, Google…